{"product_id":"influencing-the-masses-klaus-brenner","title":"Influencing the Masses by Klaus Brenner","description":"\u003cp\u003e\u003cstrong\u003eInfluencing the Masses\u003c\/strong\u003e by Klaus Brenner explores how advertising, political messages and social media shape what people notice, believe and share. It traces the history of mass persuasion from Gustave Le Bon’s writing on crowds and Edward Bernays’s public relations campaigns to the recommendation systems that decide what appears in our feeds.\u003c\/p\u003e\u003ch2\u003eWhat Influencing the Masses covers\u003c\/h2\u003e\u003cp\u003eBrenner connects the history of propaganda with the choices readers make every day. The book looks at how stories become news, why familiar messages can feel more convincing, and how group pressure can make it difficult to question what everyone else seems to believe.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrowd psychology:\u003c\/strong\u003e How people respond to ideas and emotions in groups.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePropaganda and advertising:\u003c\/strong\u003e How political campaigns and advertisers frame messages to shape public opinion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNews and social media:\u003c\/strong\u003e How media filters and recommendation systems influence which stories reach an audience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEveryday judgment:\u003c\/strong\u003e What to look for when someone uses pressure or repetition to persuade you.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWho should read it?\u003c\/h2\u003e\u003cp\u003eInfluencing the Masses is for readers interested in social psychology, media literacy or the history of public relations. It gives you a way to ask better questions about the messages you encounter, whether you are reading a headline, watching a campaign ad or deciding what to share.\u003c\/p\u003e\u003ch2\u003ePaperback details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Klaus Brenner\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSubtitle:\u003c\/strong\u003e The Psychological Techniques a Handful of People Use to Steer Billions of Minds\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Aternal\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e English paperback, 206 pages\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 20 August 2026\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9791257741433\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Klaus Brenner","offers":[{"title":"Default Title","offer_id":68516896276701,"sku":"9791257741433","price":4500.0,"currency_code":"LKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/9824\/6365\/files\/71qWqg-GW2L._SL1419.jpg?v=1794420403","url":"https:\/\/booxworm.lk\/products\/influencing-the-masses-klaus-brenner","provider":"BooxWorm","version":"1.0","type":"link"}