{"product_id":"the-22-immutable-laws-of-marketing","title":"The 22 Immutable Laws of Marketing by Al Ries \u0026 Jack Trout","description":"\u003cp\u003eThis classic marketing guide reveals 22 essential laws that govern success in marketing. It emphasizes the importance of being first in the mind of the consumer and owning a distinct niche. The authors explain how marketing is a battle of perception, not products. Businesses learn why focus and positioning are critical to avoid failure and gain market leadership\u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cdiv class=\"flex flex-col text-sm\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69e5e9d0-244c-83e8-a267-f66896feb428-1\" data-testid=\"conversation-turn-8\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"682c9d10-3101-4f37-aa2a-a6c974c0a83b\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\"\u003e\n\u003cul\u003e\n\u003cli data-start=\"23\" data-end=\"102\"\u003e\n\u003cstrong data-start=\"23\" data-end=\"33\"\u003eTitle:\u003c\/strong\u003e The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!\u003c\/li\u003e\n\u003cli data-start=\"104\" data-end=\"138\"\u003e\n\u003cstrong data-start=\"104\" data-end=\"115\"\u003eAuthor:\u003c\/strong\u003e Al Ries \u0026amp; Jack Trout\u003c\/li\u003e\n\u003cli data-start=\"140\" data-end=\"168\"\u003e\n\u003cstrong data-start=\"140\" data-end=\"152\"\u003eISBN-13:\u003c\/strong\u003e 9780887306662\u003c\/li\u003e\n\u003cli data-start=\"170\" data-end=\"201\"\u003e\n\u003cstrong data-start=\"170\" data-end=\"184\"\u003ePublisher:\u003c\/strong\u003e HarperBusiness\u003c\/li\u003e\n\u003cli data-start=\"203\" data-end=\"230\"\u003e\n\u003cstrong data-start=\"203\" data-end=\"217\"\u003ePublished:\u003c\/strong\u003e April 1994\u003c\/li\u003e\n\u003cli data-start=\"232\" data-end=\"248\"\u003e\n\u003cstrong data-start=\"232\" data-end=\"242\"\u003ePages:\u003c\/strong\u003e 143\u003c\/li\u003e\n\u003cli data-start=\"250\" data-end=\"274\"\u003e\n\u003cstrong data-start=\"250\" data-end=\"262\"\u003eBinding:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Al Ries and Jack Trout","offers":[{"title":"Perfect","offer_id":47548064202973,"sku":"BX-2248","price":2100.0,"currency_code":"LKR","in_stock":false},{"title":"Imperfect","offer_id":47548064235741,"sku":"IMP-2534","price":1000.0,"currency_code":"LKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/9824\/6365\/files\/The22ImmutableLawsofMarketingbyAlRies_JackTrout.png?v=1765112671","url":"https:\/\/booxworm.lk\/ta\/products\/the-22-immutable-laws-of-marketing","provider":"BooxWorm","version":"1.0","type":"link"}