Influence: The Psychology of Persuasion by Dr. Robert B. Cialdini is a groundbreaking exploration of the science behind why people say "yes" and how to ethically apply these principles in various areas of life. In this well-researched and widely acclaimed book, Cialdini identifies six fundamental principles of persuasion—Reciprocity, Commitment and Consistency, Social Proof, Authority, Liking, and Scarcity—that influence human behavior, often without conscious awareness.
Cialdini delves into real-life scenarios, illustrating how these techniques are employed in marketing, sales, social interactions, and even self-persuasion. Through fascinating stories and psychological insights, readers gain a deep understanding of what makes people agree to things, which helps them both become more effective persuaders and resist manipulation. Influence is an essential read for anyone looking to understand and navigate the dynamics of influence in today’s world.
Why Influence is a Must-Read
Practical Applications
The book provides actionable insights on how to apply principles of influence in business, relationships, and everyday interactions.
Insights into Human Psychology
Cialdini’s research-backed explanations reveal the science behind persuasion, making it easier to understand and anticipate people’s responses.
Protective Against Manipulation
Armed with knowledge about persuasive tactics, readers can recognize and resist attempts to be influenced unethically.
Memorable Quotes from the Book “People prefer to say ‘yes’ to those they like. Liking can be activated by physical attractiveness, similarity, compliments, and contact and cooperation.”
Translation (Sinhala):
"මානුෂිකයින්, තමන් කැමති අයට 'ඔව්' කියන්න කැමතිය. මෙම කැමැත්ත දීප්තිය, සමානත්වය, පැසසුම්, හා එකිනෙකාගේ සහය සහායකත්වය සමඟ ක්රියාත්මක කළ හැක."
Translation (Tamil):
"மக்கள் தங்களுக்கு பிடித்தவர்களுக்கு 'ஆம்' என்பதற்குப் பெரிதும் விரும்புகிறார்கள். இந்த பிடிப்பு உடல் அழகியல், ஒற்றுமை, பாராட்டுகள் மற்றும் ஒத்துழைப்பால் செயல்படுத்தப்படும்."
“The truly gifted persuader knows that the best way to influence someone is not to make them feel pressured, but to make them feel like they’re making the choice on their own.”
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About the Book
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Title: Influence: The Psychology of Persuasion
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Author: Robert B. Cialdini
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ISBN: 9780061241895
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Publisher: Harper Business
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Published Year: 1984 (Updated Editions Available)
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Number of Pages: 336
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Binding: Paperback
