$100M Leads by Alex Hormozi

What is $100M Leads about?

In $100M Leads, Alex Hormozi explains how a business can find people who might be interested in what it sells. He covers advertising, outreach and ways to involve customers or partners in bringing in new leads.

What are Hormozi’s four core ways to get leads?

Hormozi groups them into reaching out to people you know, contacting people you do not know, publishing content and running paid ads. The distinction helps readers think about who they can reach and whether they are speaking one to one or to a wider audience.

Should I read $100M Offers or $100M Leads first?

Start with $100M Offers if you are deciding what to sell and how to package it. $100M Leads picks up once you have an offer and want to get it in front of prospective customers.