$100M Offers by Alex Hormozi

What is $100M Offers about?

$100M Offers is Alex Hormozi’s guide to designing an offer around what a customer wants to achieve. He explains how to decide what to include, how to price it and how to communicate its value.

What is Alex Hormozi’s Value Equation?

It is a framework for comparing four things from the customer’s point of view. The first two are the outcome they want and how likely they think they are to get it. The other two are how long it will take and how much effort or sacrifice it will require.

Should I read $100M Offers or $100M Leads first?

Start with $100M Offers if you are still deciding what to sell and how to package it. $100M Leads is the companion book about getting more prospective customers to discover your offer.