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Renée Mauborgne and W. Chan Kim

Blue Ocean Strategy Book by Renée Mauborgne and W. Chan Kim

Blue Ocean Strategy Book by Renée Mauborgne and W. Chan Kim

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Enhanced with new content. Recognized as a top leadership book by Fast Company. In this bestseller, renowned strategists W. Chan Kim and Renee Mauborgne challenge conventional ideas of success and advocate for creating "blue oceans" of untapped market space. Updated with the latest cases and examples, this influential book provides the tools and principles to make the competition irrelevant. Learn more at blueoceanstrategy.com.

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Language : English

Cover Type : Paperback

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