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Jonah Berger

Contagious by Jonah Berger

Contagious by Jonah Berger

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Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger

Contagious by Jonah Berger is a fascinating exploration of why certain ideas, products, and behaviors go viral. Whether you're a marketer, entrepreneur, or just curious about what makes things popular, this book provides a science-backed guide to creating contagious content and influencing people effectively.

Synopsis

Why do some products, stories, or ideas spread like wildfire while others fade into obscurity? Jonah Berger, a marketing professor at the Wharton School, breaks down the science behind virality and word-of-mouth influence.

Using real-world examples and research, Berger introduces the STEPPS framework six key principles that make ideas contagious:

  1. Social Currency – People share things that make them look good or smart.
  2. Triggers – Ideas that stay top-of-mind spread more easily.
  3. Emotion – Strong emotions drive sharing, whether excitement, anger, or awe.
  4. Public – If something is visible and easy to copy, it catches on.
  5. Practical Value – People share useful and helpful information.
  6. Stories – A compelling narrative helps messages spread naturally.

With engaging case studies, from viral YouTube videos to marketing success stories, Contagious offers practical strategies for making anything more shareable.

Why You Should Read This Book

  • Perfect for Marketers & Entrepreneurs – Learn how to make products and ideas go viral.
  • Backed by Science – Based on behavioral research and real-world experiments.
  • Actionable Strategies – Practical methods to create buzz and influence people.
  • Engaging & Easy to Read – Packed with interesting case studies and relatable examples.

Book Details

Title: Contagious: How to Build Word of Mouth in the Digital Age
Author: Jonah Berger
ISBN: 9781451686586
Publisher: Simon & Schuster
Published Year: 2013
Number of Pages: 256
Binding: Paperback

Availability at Booxworm.lk

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