Getting to Yes by Roger Fisher

Getting to Yes by Roger Fisher, William Ury, and Bruce Patton

Synopsis
Getting to Yes is a groundbreaking book on negotiation that introduces the principled negotiation method developed at the Harvard Negotiation Project. The book offers practical strategies for reaching mutually beneficial agreements in any kind of dispute—whether in business, politics, or personal relationships.

The authors emphasize the importance of separating people from the problem, focusing on interests rather than positions, and developing creative solutions to reach a win-win outcome. Their approach is designed to help negotiators remain firm on their goals while maintaining relationships and achieving long-term success.

Why You Should Read This Book

Effective Negotiation Strategies – Learn practical techniques to negotiate successfully in any situation.

Win-Win Approach – Avoid aggressive or confrontational tactics and instead work toward mutually beneficial outcomes.

Real-World Applications – Apply these principles in business, legal disputes, personal relationships, and everyday problem-solving.

Timeless Wisdom – Based on research from the Harvard Negotiation Project, these principles are still widely used today.

Memorable Quote from Getting to Yes

"The ability to see the situation from the other side is one of the most important skills a negotiator can possess."

Book Details

Title: Getting to Yes
Authors: Roger Fisher, William Ury, Bruce Patton
Publisher: Penguin Books
Published Year: 1981 (Updated editions available)
Number of Pages: 240
Binding: Paperback