In Hooked: How to Build Habit-Forming Products, Nir Eyal presents a groundbreaking framework for understanding how successful products create habits and keep users engaged. Drawing on insights from psychology, behavioral economics, and product design, Eyal introduces the Hook Model, which outlines the process of building products that drive user engagement and foster loyalty.
The book explains the four key components of the Hook Model: Trigger, Action, Variable Reward, and Investment. Eyal illustrates how these elements work together to create a cycle that encourages users to return repeatedly. Through real-world examples and case studies, he provides actionable strategies for entrepreneurs, product managers, and marketers to design products that not only attract users but also keep them coming back.
Why Hooked is a Must-Read
Understanding User Behavior
Eyal’s insights into human psychology and behavior help product developers create solutions that resonate with users, driving engagement and retention.
Practical Framework
The Hook Model serves as a practical guide for designing habit-forming products, enabling readers to implement proven strategies in their own work.
Real-World Applications
The book includes a wealth of case studies from successful companies, showcasing how they have leveraged the Hook Model to build products that capture user attention.
Memorable Quotes from the Book “The ultimate goal of any product is to change the user’s behavior.”
Translation (Sinhala):
"අයුතු නොවන උපකරණයක අවසන් ලක්ෂ්යය භාවිතා කරන්නාගේ හැසිරීම වෙනස් කර ගැනීමයි."
Translation (Tamil):
"எந்த உற்பத்தியின் இறுதி குறிக்கோள் பயனர் நடத்தை மாறுவது."
“To build products that people love, you must first understand how habits are formed.”
Availability at Booxworm.lk
You can purchase Hooked: How to Build Habit-Forming Products from our online store, Booxworm.lk, or visit our physical stores to grab your copy.
Physical Stores
Colombo 3 - Liberty Plaza
1-43 1st Floor, Liberty Plaza, Kollupitiya, Colombo 3. Liberty Plaza is a popular shopping mall in Sri Lanka, known for offering both local and international brands.
Wattala
Located just 9 km from Colombo, our Wattala store serves the neighborhoods of Hendala, Hunupitiya, Kerawalapitiya, and Welegoda. Visit us to explore a wide range of books in a cozy and inviting atmosphere.
About the Book
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Title: Hooked: How to Build Habit-Forming Products
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Author: Nir Eyal
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ISBN: 9780143128550
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Publisher: Portfolio
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Published Year: 2014
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Number of Pages: 256
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Binding: Paperback
